Privacy Policy

Last updated: October 23, 2026

Introduction

This Privacy Policy explains how BAD BALLOON LIMITED ("plorenasolution", "we", "our", or "us") collects, uses, shares, and protects information when you use the plorenasolution platform, websites, and related services (the "Services"). BAD BALLOON LIMITED is the data controller for the personal data processed through the Services. By using the Services, you acknowledge this policy. If you do not agree with it, please do not use the Services.

1. Information we collect

1.1 Information you provide

• Account information: name, company name, work email, country, and password credentials when you register.
• Account verification details: information we ask for to confirm that an account is genuine and used for legitimate advertising, where required.
• Campaign content: campaign settings, budgets, creative assets, audience definitions, and reporting preferences you configure in the platform.
• Communications: the content of support requests, contact form messages, and feedback you send us.

1.2 Information collected automatically

• Usage data: pages viewed, features used, session activity, and timestamps within your workspace.
• Device and connection data: IP address, browser type, device type, operating system, and approximate location derived from IP.
• Cookies and similar technologies: necessary cookies for sign-in and session security, plus analytics, advertising, and functionality cookies where you consent to them.

1.3 Information from advertising activity

• Delivery data: impressions, clicks, and completion events associated with campaigns you run.
• Audience and measurement data: audience segments and conversion events you choose to connect, processed to report on campaign performance.

2. How we use information

• To provide, operate, and maintain the Services.
• To deliver, pace, and measure the campaigns you configure.
• To generate reports, dashboards, and audience insights for your workspace.
• To verify accounts and prevent misuse, fraud, and invalid activity.
• To respond to support requests and communicate about your account.
• To improve the platform, including debugging, testing, and product development.
• To send product updates and marketing communications, where permitted and with consent where required.
• To meet legal, regulatory, and contractual obligations.

3. Legal bases

Where UK data protection law applies, we process personal data under the UK GDPR and the Data Protection Act 2018 on the basis of contract performance, legitimate interests (such as securing the platform and improving the Services), consent (such as for non-essential cookies and marketing), and compliance with legal obligations.

4. Sharing information

We do not sell personal data. We share information only as needed to run the Services:

• Service providers: hosting, data storage, analytics, email delivery, and customer support tools that process information on our behalf under contract.
• Delivery and measurement partners: partners involved in serving or measuring campaigns you choose to run.
• Fraud and security providers: partners that help filter invalid traffic and protect the platform.
• Legal and regulatory: where required by law, court order, or a valid governmental request.
• Business transfers: in connection with a merger, acquisition, or transfer of assets, subject to this policy.
• With your direction: where you ask us to share information with a third party.

5. Cookies and your choices

We use necessary cookies to keep you signed in and to secure sessions. With your consent, we also use analytics, advertising, and functionality cookies. Under the Privacy and Electronic Communications Regulations (PECR), non-essential cookies are set only after you consent. You can accept, reject, or customise these categories at any time using the Cookie Settings link in the footer, or through your browser settings.

6. Data security

We apply technical and organisational measures designed to protect personal data. These measures may include:

• Encryption of data in transit and at rest.
• Role-based access controls and least-privilege administration.
• Logging of workspace and administrative activity.
• Vulnerability management and periodic security testing, with findings tracked to resolution.
• Security and privacy awareness training for team members.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data retention

We keep personal data for as long as needed to provide the Services and for legitimate business or legal purposes, such as maintaining records, resolving disputes, and meeting legal obligations. When data is no longer needed, we delete or de-identify it.

8. Your rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal data, to object to certain processing such as direct marketing, and to request data portability. To exercise these rights, contact privacy@plorena.com. We will respond within the timeframe required by applicable law.

If you are in the UK, you also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk. We would appreciate the chance to address your concern first.

Where other data protection laws apply — for example the EU GDPR, or US state privacy laws such as the CCPA/CPRA — we handle rights requests in accordance with those laws.

9. International transfers

Information may be transferred to and processed in countries other than your own, including where our service providers operate. Where personal data is transferred out of the UK, we put appropriate safeguards in place — for example an adequacy regulation, or the UK International Data Transfer Addendum to the standard contractual clauses.

10. US state privacy rights

If you are a resident of a US state with a comprehensive privacy law, such as California, you may have the right to know what personal information we collect, to access, correct, or delete it, to obtain a copy of it, and to opt out of the sale or sharing of personal information and of targeted advertising.

We do not sell personal information for monetary consideration. Where an opt-out right applies, you can submit a request by emailing privacy@plorena.com with the subject line “Do Not Sell or Share”. We will verify your request and respond within the timeframe required by applicable law. You may also use an authorised agent to submit a request on your behalf.

11. Children

The Services are intended for business use and are not directed to children. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be announced through the platform or by email, and the "last updated" date will be revised.